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What is account based social media and why should you care?
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Pretty much all the companies use social media these days to promote their products and services. But there is a new form of social media marketing that is growing in popularity, and that is account based social media. So what is account-based social media, and why should you care? In this blog post, we…
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Future of Personalization using Dynamic Market Segmentation
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Today’s Scenario Things are changing so drastically! Techniques that worked before are no longer good enough to put you even on the map. These days I feel the need to have Psychic Powers so that I can read my customer’s minds. Remember the good times when, all you have to do is plug in an…
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How to A/B Test and Create Buyer Persona
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Uncover the Secrets of Buyer Persona Have you ever wondered why do companies ask you to fill out forms whenever you ask them for a service? Or have you ever wondered why do more and more companies give you an option to login through Facebook or any other social media platform? Giving you…