Customer Engagement with Value-Based Marketing

We help mid-sized B2B technology industry with account engagement, retention, deal velocity and increase ARR

Value-based Marketing

A customer engagement framework

1. Attention

Grab attention of your existing customers by sharing relatable content

2. Education

Educate your clients using in-depth content pieces showcasing your expertise

3. Elevation

Make your customer the hero of the story and earn yourself a strong ally

Milestone wins across customer engagement cycle

With our value based customer engagement you'll see benefits across the entire revenue cycle

  • Better up-sell and cross-sell opportunities
  • Increased deal size
  • Strong branding
  • Improved customer delight
  • Earn a client champion

Playbook for customer engagement framework

We fuel the entire framework with the following concepts and keep adding new experiements into our arsenal on-going basis.

Attention

  • Bit-sized teaser videos
  • Thought leadership content
  • LinkedIn ads
  • Newsletter

Education

  • In-depth Landing pages
  • Closed webinars/ Microevents
  • Whiteboard sessions

Elevation

  • Podcasts
  • Client vocs
  • LinkedIn live with client on industry topics

How will we coordinate with you?

We are a part of your marketing team.

We'll work with your Sales, Delivery and Customer success teams to ensure the framework delivers maximum value to your customer.

Team communication

Dedicated slack channel and weekly strategy calls

Campaign planning

We will create and customize campaigns in-line with your company OKRs and goals

Rigorous execution

We will stick to the campaign planning and project timelines shared on Asana/Clickup

Performance reporting

Monthly progress reports with metrics, learnings and future plans

WHY US?

Because you can...

  • Focus on storytelling to connect with your customers
  • Avoid common mistakes and save marketing budget
  • Avoid a lot of experimentation costs with our recommendations
  • Be sure of results and assured ROI

Let's grow together

Ready to see how Customer Engagement Framework can accelerate growth for you? You’ll work directly with our founders to learn how our formula can help you:

  • Accelerate Pipeline Velocity
  • Reduce Customer Acquisition Costs
  • Reduce Sales Cycle Lengths
  • Dramatically Improve Marketing ROI