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The majority of the B2B brands use an email marketing strategy to attract high-quality leads and maintain a good relationship with the existing clients. Brainstorming ideas before creating B2B newsletter content can help you shoot successful email campaigns. How do you measure the success rate of your B2B email campaigns? Many B2B companies measure…
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Marketers go gaga over webinars when it comes to choosing a lead generation engine. Webinar-driven content marketing breathes life into static content and enables wider engagement with industry-focused audiences. For example, if you want to promote a client case study, you can conduct a webinar on a subject similar to the case study. Well,…
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Hey there, Marketing Fam! If you are reading this, you probably play in digital marketing or a lead generation team. You might be seeking ways to promote your next webinar on LinkedIn and nurture qualified leads. You’ve landed on the right page. Did you know that 73% of marketers and sales executives, just like…
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So, are you all set to host your first webinar? For B2B businesses, webinars allow establishing credibility in your field. But what if nobody shows up in your webinar? The most crucial part of a webinar is attendees! The great news here is that customized webinar landing pages can help you to skyrocket your…
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In-house sales and marketing teams in B2B organizations focus extensively on-demand generation. Attracting new logos to the company builds revenue as well as brand portfolio. However, the efforts on customer retention are comparatively less when compared to customer acquisition. A definitive customer engagement framework always focuses on client retention as much as it focuses…