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Customer Engagement Framework for B2B
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In-house sales and marketing teams in B2B organizations focus extensively on-demand generation. Attracting new logos to the company builds revenue as well as brand portfolio. However, the efforts on customer retention are comparatively less when compared to customer acquisition. A definitive customer engagement framework always focuses on client retention as much as it focuses…
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Future of Personalization using Dynamic Market Segmentation
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Today’s Scenario Things are changing so drastically! Techniques that worked before are no longer good enough to put you even on the map. These days I feel the need to have Psychic Powers so that I can read my customer’s minds. Remember the good times when, all you have to do is plug in an…
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How to A/B Test and Create Buyer Persona
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Uncover the Secrets of Buyer Persona Have you ever wondered why do companies ask you to fill out forms whenever you ask them for a service? Or have you ever wondered why do more and more companies give you an option to login through Facebook or any other social media platform? Giving you…