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It is common to see buzzwords and theories come and go with new and emerging business trends shaking up the industry. So, it is no surprise that marketers and managers alike roll their eyes each time a new concept emerges, promising to transform how they do business altogether. However, once in a while, a…
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In many B2B organizations the term “Demand Generation” is used as a synonym for “Lead Generation”. While they still call their marketing activities as Demand Generation, what they are doing is a glossy version of Lead Generation or Demand Capture. It is not because they do not understand the value of Demand Generation, its…
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For any SaaS based organization, the reliable way to grow and protect your valuation is through stellar Content delivery. We will be covering various aspects that lay pillars to ensure your Content is scalable and spectacular at the same time. 1. Why content is so important for SaaS companies Content marketing should be a…