mistakes

  • 7 Deadly Sins of Demand Generation in B2B SaaS

    7 Deadly Sins of Demand Generation in B2B SaaS

    In many B2B organizations the term “Demand Generation” is used as a synonym for “Lead Generation”. While they still call their marketing activities as Demand Generation, what they are doing is a glossy version of Lead Generation or Demand Capture. It is not because they do not understand the value of Demand Generation, its…