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Revenue Marketing is Revolutionizing Outreach and Lead Generation
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It is common to see buzzwords and theories come and go with new and emerging business trends shaking up the industry. So, it is no surprise that marketers and managers alike roll their eyes each time a new concept emerges, promising to transform how they do business altogether. However, once in a while, a…
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7 Deadly Sins of Demand Generation in B2B SaaS
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In many B2B organizations the term “Demand Generation” is used as a synonym for “Lead Generation”. While they still call their marketing activities as Demand Generation, what they are doing is a glossy version of Lead Generation or Demand Capture. It is not because they do not understand the value of Demand Generation, its…