We help B2B companies reach Revenue goals with Demand Generation

Start seeing results within 10 days with our market tested frameworks

Value-based Marketing

Our battle tested framework

To achieve this, we combine Inbound Marketing + Outbound Marketing and Data Analytics.
We start by analyzing your current playground to discover the gaps in this combination and propose a solution to get the engines fired up.

Inbound Marketing

SEO analysis to give your the current landscape understanding

Competitor analysis to help you understand the content gaps between you and the competitors

Content plan and projection to accelerate your inbound growth

Tracker and planner to help you execute these aspects at scale

Social and Community engagement plan for content syndication and also to capture your ICP (Ideal Customer Profile)

You will start seeing results in less than 90 days.

Recommended timeline for maximum impact: 6-12 months

Outbound Marketing

The main focus of our Outbound Marketing is to generate leads and we do that using:

Tele-calling 

Email campaigns

Paid ads aka SEM

You will start seeing results in less than 60 days.

Recommended timeline for maximum impact: 3-6 months 

Data Analytics

Our Data Analytics program will help you track all these above programs and share insights for individual channels and impact on overall pipeline.

Based on the complexity we choose tools like Excel, Tableau or PowerBI to deliver insightful dashboards.

Milestone wins across customer engagement cycle

With our value based customer engagement you'll see benefits across the entire revenue cycle

  • Better up-sell and cross-sell opportunities
  • Increased deal size
  • Strong branding
  • Improved customer delight
  • Earn a client champion

Playbook for customer engagement framework

We fuel the entire framework with the following concepts and keep adding new experiements into our arsenal on-going basis.

Attention

  • Bit-sized teaser videos
  • Thought leadership content
  • LinkedIn ads
  • Newsletter

Education

  • In-depth Landing pages
  • Closed webinars/ Microevents
  • Whiteboard sessions

Elevation

  • Podcasts
  • Client vocs
  • LinkedIn live with client on industry topics

How will we coordinate with you?

We are a part of your marketing team.

We'll work with your Sales, Delivery and Customer success teams to ensure the framework delivers maximum value to your customer.

Team communication

Dedicated slack channel and weekly strategy calls

Campaign planning

We will create and customize campaigns in-line with your company OKRs and goals

Rigorous execution

We will stick to the campaign planning and project timelines shared on Asana/Clickup

Performance reporting

Monthly progress reports with metrics, learnings and future plans

WHY US?

Because you can...

  • Focus on storytelling to connect with your customers
  • Avoid common mistakes and save marketing budget
  • Avoid a lot of experimentation costs with our recommendations
  • Be sure of results and assured ROI

Let's grow together

Ready to see how Customer Engagement Framework can accelerate growth for you? You’ll work directly with our founders to learn how our formula can help you:

  • Accelerate Pipeline Velocity
  • Reduce Customer Acquisition Costs
  • Reduce Sales Cycle Lengths
  • Dramatically Improve Marketing ROI